Question 1

What is Rule Forty?

Accepted Answer

Rule Forty is a software studio that builds cross-platform apps for health, fitness, and productivity. Our name comes from the Navy SEAL 40% Rule — when your mind says quit, you're only 40% done.

Question 2

What is the 40% Rule?

Accepted Answer

The 40% Rule comes from Navy SEAL training. When you feel exhausted and want to stop, you're actually only at 40% of your capacity. Rule Forty builds apps with that mindset.

Question 3

What apps does Rule Forty make?

Accepted Answer

Our flagship app is WalkUp Alarm — an alarm clock for iOS and Android that makes you physically walk to dismiss it. More health and productivity apps are in development.

Question 4

What is WalkUp Alarm and how does it work?

Accepted Answer

WalkUp Alarm is an alarm clock for iOS and Android. Set your alarm, set a step goal. When it rings, you walk to turn it off. Features include step counting, smart scheduling, and an in-browser wake-up game.

Question 5

Is WalkUp Alarm free?

Accepted Answer

WalkUp Alarm is a one-time purchase on both iOS and Android. No subscriptions. All core features — walk-to-dismiss, step counting, smart scheduling — are included.

Question 6

What platforms does Rule Forty support?

Accepted Answer

We build for iOS, Android, web, and desktop. Our goal is to make our apps available everywhere.

Question 7

How can I contact Rule Forty?

Accepted Answer

Email us at contact@ruleforty.com or use the contact form at ruleforty.com/contact. We respond within 24 hours.

Meet the Founders

Ali Raza

Suresh Singh